3 Reasons Your Ideal Audience as a Knit & Crochet Designer Is Not "Everyone"

One of the biggest mistakes I see knit and crochet designers make is believing their patterns are for everyone. It sounds good in theory—more people, more sales, right? But in reality, trying to serve everyone means you end up resonating with no one. Here’s why defining your ideal audience is essential:

1. Not Everyone Wants What You Offer

Think about it—some crafters love intricate lace shawls, while others prefer quick and chunky knits. Some prioritize size inclusivity, while others just want simple, classic patterns. If you try to cater to all of them, your brand becomes generic and forgettable. Instead, focus on the knitters and crocheters who truly appreciate your style, techniques, and approach.

2. Your Marketing Becomes More Effective

When you know exactly who your ideal audience is, your marketing becomes so much easier. You can create social media posts, emails, and blog content that speak directly to their struggles and desires. Instead of shouting into the void and hoping someone listens, you’ll attract the right customers who are genuinely excited about your designs.

3. You Build a Loyal Community

People want to feel seen and understood. When you design with a specific audience in mind—whether it’s beginner garment makers, plus-size knitters, or fiber artists who love bold colors—you create a sense of belonging. Those customers are more likely to keep coming back, recommending your patterns, and becoming long-term supporters of your work.

So, instead of saying “my patterns are for everyone,” take a step back and define who you truly want to serve. The more specific you get, the more successful—and fulfilling—your design business will be.

Who is your ideal audience? Let’s talk about it in the comments!

Ready to Attract Your Perfect Customers?

Stop trying to design for everyone and start creating for the people who truly love what you do. Take a few minutes to define your ideal audience—who they are, what they struggle with, and what excites them about your designs. Then, share it in the comments or tag me on social media! Let’s build a community of passionate knitters and crocheters who can’t wait for your next pattern.

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