Pattern Launch: 15 Marketing Ideas (Without Breaking a Sweat!)

Hey there, knitting and crocheting aficionados and pattern enthusiasts! So, you've created an amazing pattern that's practically begging to be shared with the world. But you’re struggling to get noticed. 

Here's the thing – getting it out there doesn't have to be as daunting as counting stitches in a lace shawl. In fact, it can be fun, hilarious, and incredibly effective. 

We're about to embark on a marketing journey that'll make your pattern launch a yarn-tastic adventure. Get ready for some marketing ideas that are not just effective but also sprinkled with a touch of wit, charm, and personality. Let's dive in!

1. Knit-along Kick-off:

Think of it as a virtual knitting party. Host a knit-along to create a sense of community and excitement around your pattern. Share progress pics, offer tips, and watch your pattern gain popularity faster than your grandmother's knitting needles.

2. Blogger Collaboration:

Partner up with knitting bloggers who can review and feature your pattern. Remember, in the knitting world, bloggers are the yarn whisperers!

3. Social Media Shenanigans:

Bring your pattern to life on social media. Create engaging posts, run contests, and use popular knitting-related hashtags. Don't forget to add a dash of humor to your captions – knitters and crocheters love a good yarn (pun).

4. Pattern Sneak Peeks:

Tease your audience with sneak peeks of your pattern. Share snippets of the design or a mysterious silhouette. Leave them guessing and yearning for more.

5. Knit/Crochet-Lover's Newsletter:

Start a knitting and crocheting newsletter. Share exclusive content, behind-the-scenes peeks, and tips. Imagine the thrill of being part of an exclusive knit/crochet club!

6. Punny Promo Videos:

Create fun, quirky promotional videos. Imagine a dancing skein of yarn doing the cha-cha. It'll be hard to forget your pattern after that!

7. Testimonials and Reviews:

Reach out to those who've tried your pattern and ask for honest testimonials. Genuine reviews are more valuable than a chest of cashmere.

8. Pattern Giveaways:

Everyone loves free stuff. Organize pattern giveaways. It's a win-win – you gain exposure, and a lucky knitter or crocheter scores a fabulous pattern!

9. Podcast Appearances:

Knitting and crochet podcasts are all the rage. Get yourself invited to one, or better yet, start your own knitting-themed podcast. There's always room for more knitting chatter!

10. Knitwear Fashion Show:

Host a virtual fashion show featuring your patterns. Invite friends, family, and fellow knitters and crocheters to strut their stuff in your creations. It's a showstopper!

11. Interactive Workshops:

Hold online knitting/crocheting workshops. Teach a technique from your pattern for free. Participants will appreciate the learning opportunity and consider purchasing your pattern for the full experience.

12. Guest Blogs:

Write guest blogs for knitting, crocheting, and yarn websites and magazines. Share your journey, tips, and, of course, a bit about your pattern.

13. Meme Magic:

Embrace the power of memes. Knitting/crocheting-related memes are hilarious and relatable. Create a few, and watch them go viral in the knitting and crocheting community.

14. Pattern Discounts (Just Kidding!):

Okay, we promised no discounts, but how about a "Bundle and Save" deal? Offer a discount when knitters/crocheters purchase multiple patterns from your collection. They get what they want, and you maintain your pricing integrity.

15. Knit/crochet Pattern Swag:

Create merchandise featuring your pattern, like tote bags, mugs, or project bags. Not only do knitters and crocheters get something they can show off, but your pattern gets more visibility.

Knit and crochet patterns are like hidden treasures waiting to be discovered. With the right marketing strategies, you can unveil the magic of your design to a broader audience.

Just remember, in the world of knitting and crocheting, there's always room for more creativity, more humor, and more patterns to love. So, grab your needles and hook, let your creativity flow, and let's conquer the fiber pattern universe, one stitch at a time! Happy stitching!

P.S. Which of these will you be trying first? Comment below and let me know. 

P.P.S. If you are struggling with these ideas and you’d like to brainstorm on which would work best for you, grab a 15-min clarity call. It’s free!