Are you still publishing a new pattern a month EVERY SINGLE MONTH?

Are you still publishing a new pattern a month EVERY SINGLE MONTH?

Tian Connaughton

I see this all the time.

Heck, this WAS me so I’m not shaming if this is you.

I thought I was being “prolific”, publishing a new pattern every month like clockwork.

But here are the problems:
✨it’s exhausting doing so much work with little return on investment. This hamster wheel is the fast track to burnout.
✨you’re only posting about the new pattern when it’s released. That’s 3-4 posts and then you’re done. That’s NOT marketing.
✨during those 3-4 posts about the pattern you’re only talking about the features and NOT the benefits. Then you move on to the next pattern not allowing your audience to see and experience your pattern enough times (study shows people need to see something at least 7 times) to buy.

You actually want to make a living in this industry, you gotta think differently about what a pattern business can be.

Curious what other marketing mistakes you’re making and how to fix them?

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No one talks about the collapse after a meteoric rise.

No one talks about the collapse after a meteoric rise.
Stop trying to fit those tired 2002 strategies into the modern era

Stop trying to fit those tired 2002 strategies into the modern era